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Author: Avekshaa

No product or application development company can accurately predict human behavior or market changes. This is despite all the technology tools at their disposal.  Competitors can significantly improve their existing products or introduce a new "innovative" product in the market. Loyal customers can switch their brands...

Millions of applications are launched every year. Yet just less than 1% of them are successful. There could be several reasons for the failure - ranging from a lack of understanding of the markets to a bad user interface. But the one thing that companies...

Creating a top class digital platform that provides for a great user experience and one that continuously improves its performance, is every digital technologist’s dream. Getting into every user’s mind and seeing the application through their eyes, could be a great first step in this...