The Top Trends Likely to Dominate Mobile Applications in 2023 (Part 2)
In the first part of this article, we looked at eight leading trends that are likely to dominate mobile applications in 2023. In this blog, let’s discuss eight more trends, including the likes of augmented reality and blockchain.
1. Bots
About 23% of customer service companies are using chatbots, and nearly 80% of business customers have already interacted with a chatbot. In fact, some studies suggest that globally, more consumers now prefer to interact with chatbots than wait for a human agent.
As technologies like AI and machine learning advance, chatbots will use those techniques in conjunction with innovative advances like facial recognition and sentiment analysis. Bots are also emerging as an integral part of the IoT ecosystem. They’d be even more central to all manner of functionalities in mobile applications going forward.
2. Smart Hub
Through API connectivity, mobile phones will emerge as the “smart hub” for a range of IoT-enabled devices. Using smart hub technology, home users can link up to the cloud and expand the boundaries of their network. This can also facilitate IoT-enabled phones to use Bluetooth technology instead of relying on Wi-Fi connectivity.
By interfacing with connected wearables and personal devices, mobile apps can provide centralized control and management through dashboards. The smart hub is the ideal tool for managing connected devices using voice activation (without touching them).
3. Augmented and Virtual Reality
By 2028, the market size of augmented reality (AR) and virtual reality (VR) technologies will be $250 billion. Thanks to their vast business potential, technology companies like Google, Microsoft, and Apple are increasingly innovating with AR and VR technologies.
Mobile app developers are now creating extensive AR and VR experiences within their apps. What is driving AR and VR adoption among mobile users? In simple words – enhanced customer experience and brand reach.
Through AR- and VR-enabled apps, smartphone users are assured of an engaging and interactive experience. This provides companies with a distinct competitive advantage.
4. Accelerated Mobile Pages (AMPs)
There has been a lot of talk about why Google AMPs are the future. Essentially, AMPs work to make the Internet more optimized for smartphone users. By removing unnecessary code, AMPs improve the website loading speed on mobile phones. According to Google, an AMP loads in under one second and consumes ten times less data than a non-AMP page.
Some of the leading companies that are using Google AMP include eBay, Reddit, Shopify, and WikiHow. How do AMPs impact mobile app development? Well, by replacing low-quality mobile apps. Along with PWAs, more “mobile-centric” apps are likely to use AMP protocols.
5. Blockchain
Blockchain technology is another trend likely to immensely influence mobile apps in 2023. Today, blockchain-enabled mobile apps are already boosting data security.
Recent statistics demonstrate that the banking and financial services industry made the highest spending on Blockchain technology in 2020, accounting for nearly 30% of the market share. Mobile app developers will have to take into account how, with its decentralized architecture, blockchain is disrupting markets with benefits like:
- Enhanced data privacy and security
- Data encryption
- Low risk from third-party apps
- Data manipulation
6. Predictive Analytics
As smartphones gain more processing power, predictive analytics is another trend that has tremendous potential for transforming mobile apps. Typically, predictive analytics works to provide relevant recommendations in the form of:
- Product recommendations for online shoppers
- Search suggestions on Google or other search engines
- Recommended matches on online dating sites, etc.
Going ahead, predictive analytics linked to mobile applications can help businesses:
- Drive their online sales and profits (with accurate customer data).
- Minimize risk and prevent online fraud by monitoring an individual’s online activity.
- Personalize the UI and UX elements of the mobile app for individual users to enhance their customer experience.
7. Cross-Platform Apps
To cater to both Android and iOS users, there is a growing demand for cross-platform apps. In recent years, we have seen the popularity of cross-platform mobile frameworks like Xamarin, Flutter, and React Native. According to the Digital 2022 Global Overview report, there are over 5.3 billion unique mobile users, which has increased by 95 million from 2021.
Among their main benefits, cross-platform apps and frameworks enable faster app development, consistent UIs, reduced marketing, and reusable code. Going forward, mobile users will continue to demand a mobile experience similar to native apps. This augurs well for the future development of cross-platform apps and frameworks.
8. Low-Code App Development
Like cross-platform development frameworks, low-code app development is also gaining acceptance in the business domain. As more organizations adopt the rapid application development approach, low-code platforms provide a feasible solution. By the year 2024, 65% of the applications will be created on low-code platforms. The global market for low-code development platforms will generate a revenue of $187 billion by 2030.
Low-code platforms like Airtable, Zoho Creator, and OutSystems are also simplifying and accelerating the development of mobile apps. Going ahead, organizations have a cost-effective way of creating responsive apps without outsourcing or hiring expensive resources.
Conclusion
In 2023, mobile apps will continue to proliferate across industries. Each of these 16 trends can potentially enhance or disrupt the performance of any mobile app.
Even as these changes take root, it’s noteworthy that smartphone users complain of poor user experience as the reason to abandon a mobile app. To that end, effective mobile performance testing is the way forward to measure any app’s performance and stability and optimize its resource consumption. And end-user experience monitoring is a critical component of application performance.
At appNeura, our mobile user experience monitoring tool helps our customers improve their user experience and create high-quality mobile apps. With our solution, you can continuously monitor the performance and efficiency of your mobile apps.
Learn how to utilize our expertise in mobile app development. We can help you. Contact us today.